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location options - presence vs interest

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s...

supply and demand of search term seasonality

The Importance of Seasonality Adjustments When Employing Automated PPC Bidding

Understanding seasonality is important for businesses in general, but it also has important implications for PPC. The importance is even...

ppc for junk removal companies

PPC Tips For Junk Removal Companies – Google & Bing Ads

People who search for a junk removal service typically get presented with a large number of companies to choose from,...

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