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Categorization: Google Ads

Save money and time by empowering AI to drive results for your business. Experts when you need them. Maximizing investment when you don’t.

Google AI Max for Search: Guide for Small Businesses & Local Services

ai max for search - google ads strategy

Google Marketing Live 2025 featured the promotion of a few “new” features, with Google AI Max for Search being one of the headliners. The speaker, I believe it was Philipp Schindler, who presented it, touted it as using “more advanced reasoning” when it comes to keyword targeting and interactions with customers. Let’s dive a little […]

Wildlife & Pest Removal Business Google Ads Case Study: Lower Fees & Quick Wins Increase Leads 127%

ppc for pest control companies case study

Managing Google Ads for emergency-driven local services—like wildlife removal—requires more than just setting up a few search campaigns. It demands precision, responsiveness, and an understanding of what drives people to call right now. When PPCAssist took over this contractor’s Google Ads account, our goal was clear: improve performance, increase conversions, and reduce waste. This isn’t […]

PPC Tips for Roofing Companies – Google & Bing Ads

professional roofing contractor ppc advertising

In most markets, there are many companies to choose from when a user searches for a roofing contractor. Most companies offer similar services: roof repair, roof replacement, and new roof installations. In layman’s terms, it’s not complicated to define the service. So as a roofing professional, it’s important to be efficient when it comes to […]

PPC Tips For Junk Removal Companies – Google & Bing Ads

ppc for junk removal companies

People who search for a junk removal service typically get presented with a large number of companies to choose from, and it’s tough to differentiate. Most of these companies all offer similar junk removal options and fees. Whether you sign or lose a customer often comes down to marketing and advertising. It’s vital to be […]

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

location options - presence vs interest

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s part of a bigger question that needs answering: “what is the best way to use location targeting to reach my target market?”. The setting in question here, is whether to use the “Presence or interest” […]

PPC Tips for Dumpster Rental Companies – Google & Bing Ads

dumpster rental ppc marketing

Users searching for dumpster rentals are making decisions quickly based on a limited amount of information. There’s little differentiation between products, and the offerings are all pretty straightforward. This makes the paid search marketing landscape a textbook study on the importance of efficiency and focusing on the factors you can control to maximize your leads.

How to Provide an Agency Access to Your Ad Accounts

providing account access to an agency

If you’re request a free audit from PPC Assist, or if you’re signing up with our service, you’ll need to provide us with manager account access so we can get the work done! Below, we outline the steps to provide access to your ad accounts on Google, Microsoft (Bing), and Meta (Facebook/Instagram).

PPC Tips For Land Clearing & Tree Removal Contractors – Google & Bing Ads

stump removal services

You don’t need to be building million dollar homes or installing expensive HVAC systems for PPC to be an important part of your marketing strategy. We’ve worked with several small businesses and contractors in the land clearing and tree removal industry, a specific niche that is a great fit for our management style here at […]

The Importance of Seasonality Adjustments When Employing Automated PPC Bidding

supply and demand of search term seasonality

Understanding seasonality is important for businesses in general, but it also has important implications for PPC. The importance is even greater when employing automated bidding strategies designed to maximize a certain result (like clicks, leads, or sales). Below, we’ll dive into exactly what seasonality is, why it’s important for your PPC campaigns, and how to […]