PPC Tips for Lawyers & Law Firms – Google & Bing Ads

attorney ppc campaign structure for google and bing ads

It’s no secret that legal industry keywords are some of the most competitive and expensive keywords in all of Google Ads. There are many marketing companies that focus exclusively on the legal niche because of how valuable the search market is. With traditional pricing models being based on the percentage of spend, that makes for […]

Do I Really Need an Agency or Specialist to Manage my Google Ads?

do I really need a ppc agency

As a small business owner, you’re always looking to cut costs and do things yourself to save time and meeting. Naturally, marketing and advertising is one of them. So many small business owners will attempt to run their PPC marketing on their own, with varying levels of success. But realistically, can a small business owner […]