(585) 633-7515

contact us

Categorization: Local Services

Save money and time by empowering AI to drive results for your business. Experts when you need them. Maximizing investment when you don’t.

Google AI Max for Search: Guide for Small Businesses & Local Services

ai max for search - google ads strategy

Google Marketing Live 2025 featured the promotion of a few “new” features, with Google AI Max for Search being one of the headliners. The speaker, I believe it was Philipp Schindler, who presented it, touted it as using “more advanced reasoning” when it comes to keyword targeting and interactions with customers. Let’s dive a little […]

PPC Tips for Roofing Companies – Google & Bing Ads

professional roofing contractor ppc advertising

In most markets, there are many companies to choose from when a user searches for a roofing contractor. Most companies offer similar services: roof repair, roof replacement, and new roof installations. In layman’s terms, it’s not complicated to define the service. So as a roofing professional, it’s important to be efficient when it comes to […]

PPC Tips For Junk Removal Companies – Google & Bing Ads

ppc for junk removal companies

People who search for a junk removal service typically get presented with a large number of companies to choose from, and it’s tough to differentiate. Most of these companies all offer similar junk removal options and fees. Whether you sign or lose a customer often comes down to marketing and advertising. It’s vital to be […]

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

location options - presence vs interest

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s part of a bigger question that needs answering: “what is the best way to use location targeting to reach my target market?”. The setting in question here, is whether to use the “Presence or interest” […]

PPC Tips for Dumpster Rental Companies – Google & Bing Ads

dumpster rental ppc marketing

Users searching for dumpster rentals are making decisions quickly based on a limited amount of information. There’s little differentiation between products, and the offerings are all pretty straightforward. This makes the paid search marketing landscape a textbook study on the importance of efficiency and focusing on the factors you can control to maximize your leads.

PPC Tips For Land Clearing & Tree Removal Contractors – Google & Bing Ads

stump removal services

You don’t need to be building million dollar homes or installing expensive HVAC systems for PPC to be an important part of your marketing strategy. We’ve worked with several small businesses and contractors in the land clearing and tree removal industry, a specific niche that is a great fit for our management style here at […]