Google Ads

Google AI Max for Search: Guide for Small Businesses & Local Services

Google Marketing Live 2025 featured the promotion of a few “new” features, with Google AI Max for Search being one of the headliners. The speaker,...

June 12, 2025

Google Ads

PPC Tips for Basement Waterproofing Companies – Google & Bing Ads

The waterproofing industry is competitive and can face steep local competition and high CPCs. As Paid Search evolves, it's important to evolve with it. At...

May 23, 2025

Google Ads

PPC Tips for Roofing Companies – Google & Bing Ads

In most markets, there are many companies to choose from when a user searches for a roofing contractor. Most companies offer similar services: roof repair,...

February 26, 2025

Google Ads

PPC Tips For Junk Removal Companies – Google & Bing Ads

People who search for a junk removal service typically get presented with a large number of companies to choose from, and it’s tough to differentiate....

January 21, 2025

Google Ads

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s part of a bigger question...

March 29, 2024

Google Ads

PPC Tips for Dumpster Rental Companies – Google & Bing Ads

Users searching for dumpster rentals are making decisions quickly based on a limited amount of information. There’s little differentiation between products, and the offerings are...

March 26, 2024

Google Ads

PPC Tips For Land Clearing & Tree Removal Contractors – Google & Bing Ads

You don’t need to be building million dollar homes or installing expensive HVAC systems for PPC to be an important part of your marketing strategy....

March 3, 2024