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Categorization: Microsoft Ads

Save money and time by empowering AI to drive results for your business. Experts when you need them. Maximizing investment when you don’t.

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

location options - presence vs interest

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s part of a bigger question that needs answering: “what is the best way to use location targeting to reach my target market?”. The setting in question here, is whether to use the “Presence or interest” […]

How to Provide an Agency Access to Your Ad Accounts

providing account access to an agency

If you’re request a free audit from PPC Assist, or if you’re signing up with our service, you’ll need to provide us with manager account access so we can get the work done! Below, we outline the steps to provide access to your ad accounts on Google, Microsoft (Bing), and Meta (Facebook/Instagram).