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location options - presence vs interest

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s...

google ads for basement waterproofing companies

PPC Tips for Basement Waterproofing Companies – Google & Bing Ads

The waterproofing industry is competitive and can face steep local competition and high CPCs. As Paid Search evolves, it's important...

professional roofing contractor ppc advertising

PPC Tips for Roofing Companies – Google & Bing Ads

In most markets, there are many companies to choose from when a user searches for a roofing contractor. Most companies...

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