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ppc for pest control companies case study

Wildlife & Pest Removal Business Google Ads Case Study: Lower Fees & Quick Wins Increase Leads 127%

Managing Google Ads for emergency-driven local services—like wildlife removal—requires more than just setting up a few search campaigns. It demands...

ai max for search - google ads strategy

Google AI Max for Search: Guide for Small Businesses & Local Services

Google Marketing Live 2025 featured the promotion of a few “new” features, with Google AI Max for Search being one...

location options - presence vs interest

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s...

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