PPC Tips for Basement Waterproofing Companies – Google & Bing Ads

The waterproofing industry is competitive and can face steep local competition and high CPCs. As Paid Search evolves, it’s important to evolve with it. At PPC Assist, that’s exactly what we’re helping home service companies do.

PPC Tips for Roofing Companies – Google & Bing Ads

In most markets, there are many companies to choose from when a user searches for a roofing contractor. Most companies offer similar services: roof repair, roof replacement, and new roof installations. In layman’s terms, it’s not complicated to define the service. So as a roofing professional, it’s important to be efficient when it comes to […]

PPC Tips For Junk Removal Companies – Google & Bing Ads

People who search for a junk removal service typically get presented with a large number of companies to choose from, and it’s tough to differentiate. Most of these companies all offer similar junk removal options and fees. Whether you sign or lose a customer often comes down to marketing and advertising. It’s vital to be […]

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s part of a bigger question that needs answering: “what is the best way to use location targeting to reach my target market?”. The setting in question here, is whether to use the “Presence or interest” […]

PPC Tips for Dumpster Rental Companies – Google & Bing Ads

Users searching for dumpster rentals are making decisions quickly based on a limited amount of information. There’s little differentiation between products, and the offerings are all pretty straightforward. This makes the paid search marketing landscape a textbook study on the importance of efficiency and focusing on the factors you can control to maximize your leads.