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Tag: Maximize Clicks

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

location options - presence vs interest

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s part of a bigger question that needs answering: “what is the best way to use location targeting to reach my target market?”. The setting in question here, is whether to use the “Presence or interest” […]

The Importance of Seasonality Adjustments When Employing Automated PPC Bidding

supply and demand of search term seasonality

Understanding seasonality is important for businesses in general, but it also has important implications for PPC. The importance is even greater when employing automated bidding strategies designed to maximize a certain result (like clicks, leads, or sales). Below, we’ll dive into exactly what seasonality is, why it’s important for your PPC campaigns, and how to […]