Google Ads

PPC Tips for Basement Waterproofing Companies – Google & Bing Ads

The waterproofing industry is competitive and can face steep local competition and high CPCs. As Paid Search evolves, it's important to evolve with it. At...

May 23, 2025

Google Ads

Wildlife & Pest Removal Business Google Ads Case Study: Lower Fees & Quick Wins Increase Leads 127%

Managing Google Ads for emergency-driven local services—like wildlife removal—requires more than just setting up a few search campaigns. It demands precision, responsiveness, and an understanding...

April 21, 2025

Google Ads

PPC Tips for Roofing Companies – Google & Bing Ads

In most markets, there are many companies to choose from when a user searches for a roofing contractor. Most companies offer similar services: roof repair,...

February 26, 2025

Google Ads

PPC Tips For Junk Removal Companies – Google & Bing Ads

People who search for a junk removal service typically get presented with a large number of companies to choose from, and it’s tough to differentiate....

January 21, 2025

Google Ads

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s part of a bigger question...

March 29, 2024

Google Ads

PPC Tips for Dumpster Rental Companies – Google & Bing Ads

Users searching for dumpster rentals are making decisions quickly based on a limited amount of information. There’s little differentiation between products, and the offerings are...

March 26, 2024

Google Ads

PPC Tips For Land Clearing & Tree Removal Contractors – Google & Bing Ads

You don’t need to be building million dollar homes or installing expensive HVAC systems for PPC to be an important part of your marketing strategy....

March 3, 2024

Google Ads

The Importance of Seasonality Adjustments When Employing Automated PPC Bidding

Understanding seasonality is important for businesses in general, but it also has important implications for PPC. The importance is even greater when employing automated bidding...

February 19, 2024

Google Ads

PPC Tips for Lawyers & Law Firms – Google & Bing Ads

It’s no secret that legal industry keywords are some of the most competitive and expensive keywords in all of Google Ads. There are many marketing...

January 24, 2024