PPC Tips for Basement Waterproofing Companies – Google & Bing Ads

The waterproofing industry is competitive and can face steep local competition and high CPCs. As Paid Search evolves, it’s important to evolve with it. At PPC Assist, that’s exactly what we’re helping home service companies do.

Wildlife & Pest Removal Business Google Ads Case Study: Lower Fees & Quick Wins Increase Leads 127%

Managing Google Ads for emergency-driven local services—like wildlife removal—requires more than just setting up a few search campaigns. It demands precision, responsiveness, and an understanding of what drives people to call right now. When PPCAssist took over this contractor’s Google Ads account, our goal was clear: improve performance, increase conversions, and reduce waste. This isn’t […]

PPC Tips for Roofing Companies – Google & Bing Ads

In most markets, there are many companies to choose from when a user searches for a roofing contractor. Most companies offer similar services: roof repair, roof replacement, and new roof installations. In layman’s terms, it’s not complicated to define the service. So as a roofing professional, it’s important to be efficient when it comes to […]

PPC Tips For Junk Removal Companies – Google & Bing Ads

People who search for a junk removal service typically get presented with a large number of companies to choose from, and it’s tough to differentiate. Most of these companies all offer similar junk removal options and fees. Whether you sign or lose a customer often comes down to marketing and advertising. It’s vital to be […]

“Presence or Interest” vs “Presence” Google & Microsoft Ads Location Targeting

Hidden in the “location options” drop-down of your campaign location targeting lies an important setting that deserves careful consideration. It’s part of a bigger question that needs answering: “what is the best way to use location targeting to reach my target market?”. The setting in question here, is whether to use the “Presence or interest” […]

PPC Tips for Dumpster Rental Companies – Google & Bing Ads

Users searching for dumpster rentals are making decisions quickly based on a limited amount of information. There’s little differentiation between products, and the offerings are all pretty straightforward. This makes the paid search marketing landscape a textbook study on the importance of efficiency and focusing on the factors you can control to maximize your leads.

PPC Tips For Land Clearing & Tree Removal Contractors – Google & Bing Ads

You don’t need to be building million dollar homes or installing expensive HVAC systems for PPC to be an important part of your marketing strategy. We’ve worked with several small businesses and contractors in the land clearing and tree removal industry, a specific niche that is a great fit for our management style here at […]

The Importance of Seasonality Adjustments When Employing Automated PPC Bidding

Understanding seasonality is important for businesses in general, but it also has important implications for PPC. The importance is even greater when employing automated bidding strategies designed to maximize a certain result (like clicks, leads, or sales). Below, we’ll dive into exactly what seasonality is, why it’s important for your PPC campaigns, and how to […]

PPC Tips for Lawyers & Law Firms – Google & Bing Ads

It’s no secret that legal industry keywords are some of the most competitive and expensive keywords in all of Google Ads. There are many marketing companies that focus exclusively on the legal niche because of how valuable the search market is. With traditional pricing models being based on the percentage of spend, that makes for […]