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Tag: PPC for Small Business

Google AI Max for Search: Guide for Small Businesses & Local Services

ai max for search - google ads strategy

Google Marketing Live 2025 featured the promotion of a few “new” features, with Google AI Max for Search being one of the headliners. The speaker, I believe it was Philipp Schindler, who presented it, touted it as using “more advanced reasoning” when it comes to keyword targeting and interactions with customers. Let’s dive a little […]

Do I Really Need an Agency or Specialist to Manage my Google Ads?

do I really need a ppc agency

As a small business owner, you’re always looking to cut costs and do things yourself to save time and meeting. Naturally, marketing and advertising is one of them. So many small business owners will attempt to run their PPC marketing on their own, with varying levels of success. But realistically, can a small business owner […]